Creating Your Seller Strategy

Selling your home in today’s competitive marketplace is possible, but it may require you to change your home-selling strategy.  Due to the number of foreclosures and pre-foreclosures on the market, the challenge for most sellers is competing with a larger number of homes for sale than ever before.  There are more homes for sale than there are buyers, and those buyers are looking for a great deal.

 

Changing your home-selling strategy means to create a sense of urgency.  Make sure to take a realistic view of your home’s current value, inclusive of location and any repairs or upgrades needed to meet the needs of today’s buyers.  Today’s buyers have done their research, using recent sales in the same neighborhood as your home, and are keenly aware of the value of the homes they are shopping.    

 

The key is to price your home so the prospective buyer feels that if they don’t make an offer, the next buyer will.    

 

During today’s buyer market, affordability is the motivation behind the reason why a buyer will make an offer.  If a buyer sees your home as overpriced, they won’t feel a sense of urgency to make an offer.  Overpriced homes don’t sell.

 

To get a realistic value of your home, consider speaking with a REALTOR® before placing your home on the market to sell.  If your home is still not receiving any offers at that price, consider a reduction in the price. Keep in mind that the market determines the price, so your home-selling strategy should incorporate a comprehensive analysis of homes for sale your market area.  The key is to list your home with a price that creates a sense of urgency so that the next person that looks at your home should feel that your home is too good to pass up.